LUCIA’S NAILS BUSINESS CARDS
FREELANCE BRAND DESIGN
2024
For my nail business, I designed a bold and playful brand identity that reflects my alternative style and target audience. The logo features chunky, comic-inspired typography paired with a deep red and dark gray palette, lending it a punk-inspired edge while remaining approachable. I carried this visual language into my business cards, striking a balance between professionalism and personality through star graphics and contrasting textures. The final set showcases my services as a San Francisco-based gel-x and custom press-on nail technician, highlighting how design and branding can build trust, express identity, and attract clients.