Product Design
2024
In this Visual Communication project, I explored package design for the first time by reimagining Monster Energy’s branding while retaining its original logo. My challenge was to visually appeal to Monster’s target audience - young adults within grunge, punk, and alternative subcultures. I aimed to achieve this by leaning more into the creative, grunge-inspired side of the brand, specifically by utilizing graffiti-esque art. Since this project took place in October, I also thought it’d be fun to use Halloween-inspired iconography and play off a “limited edition” flavor.