FREELANCE BRAND DESIGN
2024
For my nail business, I designed a bold and playful brand identity that reflects my alternative style and target audience. The logo uses chunky, comic-inspired typography paired with a deep red and dark gray palette, giving it a punk-inspired edge while staying approachable. I carried this visual language into my business cards, balancing professionalism with personality through star graphics and contrasting textures. The final set highlights my services as a San Francisco based gel-x and custom press-on nail tech, while showcasing how design and branding can build trust, express identity, and attract clients.